Our Company

The R.C. Thomas Company was founded in 1994 to help seed companies and agricultural farm suppliers navigate their way through an already fast changing marketplace.  Today it has become the No.1 Seed Sales Training and Consulting firm in North America and has helped scores of companies establish their futures in business.

Rod Osthus, his son Thomas, for whom the company is named, and his wife Alicia work with businesses across the globe, helping them navigate a fast changing agricultural marketplace.  They begin by helping companies hire the right people.  Then they develop marketplace strategies that coincide with goals and objectives.  The key is to create targeted programs to address specific needs and then teach field selling tactics that help modern day sales people grow their territories.

The R.C. Thomas Company has been called the “change leader” of the ag industry.  Rod and his Team have introduced more new, innovative strategies to ag companies than almost any other seed sales and consulting firm in the industry.  They know that the key to success in the 21st century is leadership and in order to lead, you must be changing faster than both your competitors and your customers.

Our Team

Rod Osthus is President of the No.1 Seed Sales Training and Consulting firm in North America.  After nearly 40 years in the seed business Rod has developed a unique understanding of how to stay “relevant”…Learn more Thomas Osthus is the Vice President of Marketing for the R.C. Thomas Company.  Thomas oversees the entire marketing scope for the R.C. Thomas Company and their Seed Seller Training Brands…Learn more Alicia Osthus is the CFO of the R.C. Thomas Company and manages day to day financial operations.  Her extensive background in auditing, tax preparation as well as accounts payable, accounts receivable and budget development…Learn more

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