Weigh Wagons – Chasing Your Tail
One of the most outdated strategies many seed sellers continue to use is measuring product performance with weigh wagons during harvest.
Weigh wagons only provide historical information from last season which is totally irrelevant when the focus is to raise yields and increase on farm profits.
Data that comes from weigh wagons is a “look into the past” and not into the future.
Seed Seller’s continued use of the weigh wagon strategy wastes time and forces their customers to unknowingly accept obsolete performance information in lieu of the latest knowledge, caring and expertise they need the most.