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Planting Season

The Most Important Customer Contact of the Year!

March 5, 2012 by Rod

Planting Customers -

The planting season is the official start of the new selling season and the official end of the old one.

With that being known what is your strategy to start the brand new selling season off on the right foot?  What is your plan to strengthen the relationships you have with each one of your growers? How can you put yourself on the path to reach your dream sales goals?

The answer is “Planting Customers” and it is the Most Important Customer Contact of the Year!

Watch this webisode from Seed Seller Training TV and see why.

 

Click here to learn how you can get a copy of your very own “Planting Customers” Audio Training Program!

Categories: Most Popular, Planting Season, SeedSeller Training TV | Tags: ,

The Spring From Hell…

June 15, 2011 by Rod

This past spring was very difficult in many parts of the country.  Some people were affected more than others and many are still dealing with the aftermath of too much rain and extreme flooding.  Check out our first episode of SeedSeller Training TV as Rod talks about the Spring From Hell.

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Categories: Planting Season, SeedSeller Training TV | Tags: ,

The Progress Report

May 3, 2011 by Rod

The No. 1 Piece Of Information You Need On Every Customer

In a past issue of the Seed Seller Training Journal we featured the importance of using a Progress Report so you can track observations on how each one of your customers is progressing throughout the next few months.

Below is a copy of that article along with a link to download your very own Progress Report that you can use this spring.

The number one reason we visit planters in the spring is to get our customers out of the Ag Cycle. Once a grower is out of his Ag Cycle, he will do whatever we ask him to do, whenever we ask him to do it. As he begins to think like us, he will start to do what we do and become ready to follow our lead.

However, without a Progress Report, it’s virtually impossible to know the state of mind of any buyer at any given time, or the pace at which he is removing himself from the Ag Cycle. A Progress Report is a summary of observations on each of your buyer’s thoughts and actions over a period of time.

We listen to what they say, and we watch what they do, at the planter and all season long.

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Categories: Planting Season, Sales Story | Tags: ,

Planting Season…Get It RIGHT, Not RUSHED!

March 23, 2011 by Rod

Planting Season…Get It RIGHT, Not RUSHED!

Am I a fan of early planting? Yes.  Are there advantages to planting early? Some.  Is early planting the secret to getting top yields every year?  No!

Your customers love to plant as early as they can.  They’ve come to believe that the earlier they get the seed in the ground, the higher their yields will be.  Most growers also believe that they risk huge yield penalties if they plant after their early window.  But, in my opinion, most growers are in too much of a rush to get their seed in the ground in order to “git-r-done” rather than getting it done properly.  They become so focused on planting early, that they forget they have over an entire month of good planting time available to them – not just a few days.  After all, significant yield losses due to late planting seldom become reality.  There are just too many other, bigger variables that go uncontrolled that overshadow planting date.

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Categories: Leadership, Planting Season | Tags:

NEVER Let Your Customers Split Their Planter!!

March 13, 2011 by Rod

12 Reasons Why You Should Never Split Your Planter!

Over the years, so many of my customers have wanted to split their planters, putting one variety in half the boxes and another seed variety in the other half so they could plant two different varieties at the same time. 

That meant if he had a twelve row planter, he would put one variety in six boxes and a competitive variety in the other six boxes.  That resulted in twelve rows of each variety, alternating across the field.  So many growers think that by splitting their planters they can learn so much, almost like having their very own research plot. Nothing could be further from the truth.

In fact, instead of learning more, growers actually distort the facts even more.

If at all possible, never allow your customers to split their planters because everything that happens to them when they do is bad. 

There are no positives that come from this kind of planting arrangement. 

Take a look:

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Categories: Agronomy, Planting Season, Product Performance | Tags: , ,