market share

Realistic Sales Goal ! ? ! ?

Q & A

 

Rod,

I am following your plan how to set sales goals.  I’m not “pulling the goal out of the air,” nor am I basing it on last year’s sales as you have told us not to do.  Instead, I am basing my goal on getting the 20% free market that is available to me (as you talk about in your sessions).  My goal in 3 – 4 years is to be selling 10,000 units of corn.  I am selling direct to customers without dealers.  Is this goal even realistic?  Can one person manage this business?  Please give me some guidance.  I am very excited about taking my territory to a whole new level.

J.R. – Nebraska

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Market Share vs. Higher Margins

Q & A

 

Rod,

As an owner and president of a regional seed company what’s more important, being able to achieve lower, more profitable sales volumes or going after high market share and getting the very low margin sales that come with it?

Name withheld upon request.
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