Leadership

4 Steps To Improving a Farmer’s Attitude Towards the Growing Season

May 7, 2012 by Rod

Seed Seller Training TV -

For farmers to be successful they must follow protocols from the day the planter starts rolling all the way through the end of harvest.

These protocols allow farmers to follow a system and stay organized throughout the entire season. This is especially critical when there are more than 1000 variables that can affect the performance of their crop each and every growing season.

But too often the most important protocol is also the one that is overlooked.

It’s the job of today’s 21st century Seed Sellers to make sure their customer’s have the right attitude towards the growing season.

To Achieve This You Must Follow These Four Steps:

Refocus on your customer’s 3-5 year Yield Goal
Assign your customer one job for the year: The 3 P’s
Tell your customer what your job will be during the growing season
Set the date to start next year’s cropping plan

Watch this week’s webisode of SeedSeller Training TV and learn the four steps to ensure farmer’s stay positive and have a successful growing season.

Categories: Leadership, Most Popular, Planting Season, SeedSeller Training TV | Tags: Attitude, Leadership

Here We Are Chasing Our Tails…Again!

September 28, 2011 by Rod

If you’ve ever watched a puppy chase its tail you know that all you can do is laugh because they are never going to catch it. Meanwhile they’re burning up a lot of energy while accomplishing nothing, ending up exactly where they started.

Believe it or not, this is the time year when many sales people are doing the same thing.

I actually couldn’t believe it. Last week I drove across our state on my way to a gig and saw three different sales reps using a weigh wagon to harvest test plots and side by sides. And as usual, it was quite a show with pickups, trucks, tractors, weigh wagons, combines and people all over the place.

So much commotion for what?

Nothing.

I had to ask myself why the heck so many so called 21st century professionals were spending their valuable time conducting 20^th century strategies. Why were they weighing varieties that are dissimilar genetically and react so differently to an environment that will never be repeated? Have we learned nothing in the last 10 years, let alone this past growing season?

Click to continue…

Categories: Leadership, Product Performance | Tags: Leadership, Product Performance, Weigh Wagons

Tell Your Customers What To Think

June 22, 2011 by Rod

About this year’s crop!

As many parts of the country continue to battle unseasonably wet weather, the uncertainty and negativity about this year’s crop keeps growing. Your job as a top SeedSeller is to put a stop to fear and negative talk among your customers by taking a positive stand with each one. You must become the leader in helping farmers monitor their crop day by day, getting them to do everything possible to maximize its potential from now until harvest. Our latest episode of SeedSeller Training TV is a continuation of a blog post from a few weeks ago on Telling Your Customers What to Think and not allowing them to give up in any way, shape or form on their crop.

Categories: Leadership, SeedSeller Training TV | Tags: Leadership

Are You Telling Your Customers…

June 2, 2011 by Rod

What To Think?

Do you want a point of view on everything from politics to farming? Go to the local coffee shop or any place where farmers gather and ask them about anything and you will get an opinion. In fact, you will probably get several assorted opinions on the same topic.

Farmers are a group of free spirits who aren’t afraid to say what they think. But, what happens when you ask those independent thinkers a question on something directly affecting their livelihood such as, how do you feel about the growing season so far this year?

Or ask them, how do you feel about the kind of crop you will be raising this year? Some of them may be done planting, others may not even have gotten anything planted yet and perhaps won’t.

In any case, you will get basically one response from nearly every grower and that is, “I don’t know what to expect.” In most circles that would be considered a fair statement, but not to leaders in this industry.

We may not know what the future is going to bring, but we DO know that the result is never out of our hands. We remain responsible for the kind of crop we will be harvesting this fall, which means we have a lot of control toward the outcome by what we do between now and then. I completely understand the consternation. After all, their entire livelihood is at stake and it is easy to be confused and anxious as to what to do. Click to continue…

Categories: Leadership | Tags: Attitude, Leadership