How To Sell Seed In The 21st Century Marketplace
Maybe You Should Be! Anyone who has grown up in the seed industry knows what a hybrid is and what makes it so unique. In the early 1930s, the commercial seed business was birthed by the advent of hybrids. This new system of corn improvement was based on combining two totally unrelated genetic backgrounds (parent lines) … [Read more...]
Planned Obsolescence When I was operating a seed sales territory, I managed more than 120 dealers, along with 42 District Sales Managers and 5 Regional Sales Managers. This was no small task. In order to keep up with all of the activity, while ensuring that I was providing the support my Team needed, I relied on clear, … [Read more...]
In selling, mechanics are activities or action steps taken during the sales process. Mechanics involve actions that can take place with or without much thinking. And since successful selling is based first on having the right thoughts, simply changing sales mechanics alone will not increase your sales overnight. Anybody … [Read more...]
SeedSeller Training TV The marketplace in which you sell in is constantly changing. Your customers and the prospects you are targeting are constantly changing as well. Even your competition is rapidly changing to outpace you and take away business. The question you have to ask yourself is whether you are keeping … [Read more...]
