Why is riding harvesters one of the most important aspects of your relationship with customers? It is because that is when your customers are forming opinions (perceptions) of you, your company and your products. While your customers are harvesting your varieties you must be there to reinforce the right perceptions and delete the wrong ones.
Riding harvesters/combines is the most effective way to build and maintain strong relationships with a grower. It is also the only real way to see your products in action, performing in dozens of environments under dozens of 
different management systems.
With some growers a true, trusting relationship develops quickly and with others it may take months or even years. Regardless of how long it takes to get growers to follow your lead, you must constantly monitor the rate of progress throughout the selling season. That is, you need to see how much progress you have made with every one of your customers from planting until harvest. Harvesting Customers is the most convenient and definitive measure of how much progress has been made and it helps you build those important relationships even faster when it’s done the right way.
This program will ensure everyone on your sales team has a concrete plan for harvest and will allow everyone to measure how much progress has been made with each grower throughout the selling season.
Attendees will learn:
- Why riding combines is so important for your sales success.
- Why harvest is the 2nd best time to sell.
- The 5 steps to riding harvesters/combines.
- The right perceptions that you need to reinforce on the combine.
- Why it is fastest, most accurate way to gather performance information and learn about your products.
- How to give yourself a personal scorecard and judge your success.
FAQ’s answered during this training:
- Whose harvester/combine are you going to ride each year?
- How do you get a grower to stop and let you on their combine?
- What you will say once you get into the cab?
- How long should you ride?
Harvesting Customers is an 8 hour session.There is no pre-requisites for attending this program.
Now you can download Audio Training CD’s and Tracks online!
