Rod continues to spend much of his time with sales people in their own territories, teaching them how to sell to new prospects and how to write larger orders with current customers.  His extensive background in research, production, quality control and sales management gives him the knowledge to address the obstacles and difficulties sales people and their companies in this touch marketplace.

Although Rod's primary focus has been in the seed industry, the demand for his talents and abilities have taken him into other areas as well.  He has experience in training people in crop insurance, retail selling, direct sales, farm marketing, health and fitness, human resources, the food and fuel industry and additional agricultural sectors.  Rod has helped start new companies, positioned businesses for sale and facilitated mergers.  He has also developed numerous successful new product introduction strategies and he's created ways to add new life to current product lines by repositioning them in the marketplace.  Rod's unique training style makes him an extremely popular sales trainer, advisor and key note speaker.  Rod and his wife Sharon reside in Olivia, MN, and have three grown children.