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	<title>RC Thomas Company</title>
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	<link>http://www.rcthomas.com</link>
	<description>How To Sell Seed In The 21st Century Marketplace</description>
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	<itunes:summary>Seed Seller Training Radio is a podcast designed specifically to help you increase your sales in the great industry of seed and agriculture.  Hosted by Rod Osthus, each podcast will challenge the status quo of today&#039;s marketplace and discuss cutting edge ideas, sales tips and strategies on how you can not only increase seed sales in your territory but also help your producers be more profitable.  It&#039;s Internet Radio For Seed Sellers.</itunes:summary>
	<itunes:author>Rod Osthus</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://www.rcthomas.com/wp-content/uploads/powerpress/iTunesImage.jpg" />
	<itunes:owner>
		<itunes:name>Rod Osthus</itunes:name>
		<itunes:email>thomas@rcthomas.com</itunes:email>
	</itunes:owner>
	<managingEditor>thomas@rcthomas.com (Rod Osthus)</managingEditor>
	<copyright>2011 RC Thomas Company</copyright>
	<itunes:subtitle>Internet Radio For Seed Sellers</itunes:subtitle>
	<itunes:keywords>Rod Osthus, RC Thomas Company, Seed Seller Training Radio, Sales Training, Seed Sales</itunes:keywords>
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		<link>http://www.rcthomas.com</link>
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		<itunes:category text="Management &amp; Marketing" />
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		<rawvoice:location>Olivia, MN</rawvoice:location>
		<rawvoice:frequency>Bi-Monthly</rawvoice:frequency>
		<item>
		<title>You Have The Power, But Are You Using It?</title>
		<link>http://www.rcthomas.com/you-have-all-the-power-but-are-you-using-it/</link>
		<comments>http://www.rcthomas.com/you-have-all-the-power-but-are-you-using-it/#comments</comments>
		<pubDate>Mon, 20 May 2013 17:28:55 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Sales Story]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6431</guid>
		<description><![CDATA[Successful Selling - Salespeople are the most powerful people in the entire world. They&#8217;re the only group of business men and women who get to decide, not only the kind of company they want to work for but, more importantly, how successful their company becomes. In addition, the unemployment rate for sellers who can perform [...]]]></description>
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		<item>
		<title>12 Reasons Why You Never Split a Planter! [Podcast #014]</title>
		<link>http://www.rcthomas.com/014/</link>
		<comments>http://www.rcthomas.com/014/#comments</comments>
		<pubDate>Wed, 15 May 2013 21:14:51 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Planting Season]]></category>
		<category><![CDATA[SeedSeller Training Radio]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6364</guid>
		<description><![CDATA[Seed Seller Training Radio - The number of farmers that still want to split their planters continues to amaze me. They put one seed variety in half the boxes and another variety in the other half so they can plant them simultaneously to compare and eventually decide which one is the superior product. Many growers think [...]]]></description>
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		<itunes:subtitle>Seed Seller Training Radio - The number of farmers that still want to split their planters continues to amaze me. - They put one seed variety in half the boxes and another variety in the other half so they can plant them simultaneously to compare and...</itunes:subtitle>
		<itunes:summary>Seed Seller Training Radio -
The number of farmers that still want to split their planters continues to amaze me.

They put one seed variety in half the boxes and another variety in the other half so they can plant them simultaneously to compare and eventually decide which one is the superior product.

Many growers think by splitting their planters they can learn so much—almost like having their very own research plot.

But nothing could be further from the truth.

Instead of learning more about each variety,  growers actually continue to distort the facts.
Two Ways to Listen:


	Click the audio player above to listen to our latest podcast.
	Subscribe to our podcast for FREE on iTunes and listen directly on your iPhone or iPad as your drive.  Not sure how?  Watch the short video below or click here to learn how!


 

Here is an Infographic to follow along to as you listen to the podcast:


Listener Questions:

	Greg from Michigan asked, &quot;As a farmer dealer, how do I follow planters in the spring and ride combines in the fall when I&#039;m busy farming myself?   What is your advice for a farmer/sales rep in this situation?&quot;
	Charles asked, &quot;What should I be doing with my customers during this delayed planting time we are experiencing in my territory?&quot;



Special Announcements:
1.  In the coming weeks, we’ll be launching version 2.0 of our FREE eBook “7 Steps to Getting A Customer Back When Product Lets You Down” — You will not want to miss out on this all-new and expanded version.

2.  If you or your company is interested in live sales training from the R.C. Thomas Company click here — but act soon, as our summer calendar is almost completely booked already.

3.  Finally, our 2013 Public CAMP and Drill Down trainings are fast approaching.  If you want to sign up for the ONLY sales training dedicated to selling seed, then you need to register today because there is limited seating available.   To learn more click here.

 
Subscription Links:
If you enjoyed this podcast, please subscribe (it&#039;s FREE) today!  Watch the video below to learn how you can get new episodes straight to your smart phone or tablet and listen episodes anywhere.



 
Your Feedback:
If you have an idea for a podcast you would like to hear or a question for an upcoming episode,  email us by Clicking Here

Also, if you enjoyed the show, please give us a 5 Star Rating on iTunes,  Thanks!

Question: Have you had customers split their planters?  How did you handle it?  You can leave a comment below.</itunes:summary>
		<itunes:author>Rod Osthus</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>18:03</itunes:duration>
	</item>
		<item>
		<title>Sometimes You Need to Start the Fight &amp; Leave [Podcast]</title>
		<link>http://www.rcthomas.com/sometimes-you-need-to-start-the-fight-and-then-leave-podcast/</link>
		<comments>http://www.rcthomas.com/sometimes-you-need-to-start-the-fight-and-then-leave-podcast/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 19:10:53 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Planting Season]]></category>
		<category><![CDATA[Trouble Calls]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6346</guid>
		<description><![CDATA[Seed Seller Training Radio - Anytime the weather causes a delay in the planting season, it causes farmers and seed sellers alike to get nervous, anxious, excited, and panicked all rolled into one. As a result, many times logical thinking gets thrown out the window in place of a &#8220;Get-R-Done&#8221; mentality and the farmer attempts [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<itunes:subtitle>Seed Seller Training Radio - Anytime the weather causes a delay in the planting season, it causes farmers and seed sellers alike to get nervous, anxious, excited, and panicked all rolled into one. As a result,</itunes:subtitle>
		<itunes:summary>Seed Seller Training Radio -
Anytime the weather causes a delay in the planting season, it causes farmers and seed sellers alike to get nervous, anxious, excited, and panicked all rolled into one.
As a result, many times logical thinking gets thrown out the window in place of a &quot;Get-R-Done&quot; mentality and the farmer attempts to plant his crop no matter what the cost.
While that is certainly a natural and common feeling, it has to be one that you, the Seed Seller, keeps in-check.
After all,  the Number One Factor to Producing a Top Crop is Soil Conditions at Planting...not planting date.   (Find out the other 4 by watching this video here)

But there are going to be times when you must take a strong stand on this &quot;planting panic attack.&quot;
If you don&#039;t do something now, then you are only asking for a record number of Trouble Calls later in the growing season.
This spring reminds me a lot of a Trouble Call I experienced personally a few years back when I had a good customer who was so focused on getting his crop planted that he was about to commit &quot;Crop Suicide&quot; and my company&#039;s products were going to be his victim.

On this particular day, I knew my message was not going to be well-received by our customer, but I had to pick a fight in hopes of saving his crop and, ultimately, our relationship.

Listen to our latest podcast from Seed Seller Training Radio and learn why Sometimes You Need To Start The Fight Then Leave.  Click the player above to listen.

Happy Selling,

Rod Osthus

 P.S. Want to become a better Seed Seller in Just 2 1/2 Days? 

Watch the Video below to Learn More!



 </itunes:summary>
		<itunes:author>Rod Osthus</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>11:17</itunes:duration>
	</item>
		<item>
		<title>8 Things Seed Sellers Should Be Doing RIGHT Now!</title>
		<link>http://www.rcthomas.com/8-things-you-should-be-doing-right-now/</link>
		<comments>http://www.rcthomas.com/8-things-you-should-be-doing-right-now/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 19:07:15 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Planting Season]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6323</guid>
		<description><![CDATA[Spring Checklist: We can break your current planting season into one of three categories: Done. In the middle of. Haven&#8217;t even started yet. Whatever the case may be, make sure you have the following 8 items checked off your to-do list or be sure to get started on them right away! 1. Remember the planting [...]]]></description>
		<wfw:commentRss>http://www.rcthomas.com/8-things-you-should-be-doing-right-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Secret to Early Orders&#8230; [Video]</title>
		<link>http://www.rcthomas.com/the-secret-to-early-orders-video/</link>
		<comments>http://www.rcthomas.com/the-secret-to-early-orders-video/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 16:28:47 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Sales Story]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6274</guid>
		<description><![CDATA[Use a Cropping Plan - Early  orders have been the Achilles heel for seed sellers as long as I can remember. Most sales reps have come to believe that it&#8217;s nearly impossible to write orders before harvest because the customer isn&#8217;t ready to commit prior to that.  This is the reason so many sellers don&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Principles for Planting Every Seed Seller Needs To Know&#8230;</title>
		<link>http://www.rcthomas.com/5-rules-for-spring-planting/</link>
		<comments>http://www.rcthomas.com/5-rules-for-spring-planting/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 21:22:35 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Agronomy]]></category>
		<category><![CDATA[Planting Season]]></category>
		<category><![CDATA[Maize]]></category>
		<category><![CDATA[Planting Corn]]></category>
		<category><![CDATA[Planting Instructions]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6240</guid>
		<description><![CDATA[To Ensure Success During Planting Season - 1. Early planting is NOT essential for top yields. Am I fan of early planting? Yes. Are there advantages to planting early? Some. Is early planting the secret to getting top yields every year? No! Farmers love to plant as early as they can.  They&#8217;ve come to believe [...]]]></description>
		<wfw:commentRss>http://www.rcthomas.com/5-rules-for-spring-planting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Customers Just &#8220;Renting&#8221; Your Seed? [Podcast]</title>
		<link>http://www.rcthomas.com/are-customers-just-renting-your-seed/</link>
		<comments>http://www.rcthomas.com/are-customers-just-renting-your-seed/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 19:35:31 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Confirming Orders]]></category>
		<category><![CDATA[Planting Season]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6190</guid>
		<description><![CDATA[Seed Seller Training Radio - The most common question I got from virtually every farmer this past sales season was&#8230; Will there be enough seed this year? My response was always the same. There will be enough seed if every farmer takes ownership of the seed he ordered and does not pad his order. I&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.rcthomas.com/are-customers-just-renting-your-seed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://media.blubrry.com/seedseller/content.blubrry.com/seedseller/RCThomasPodcast-012.mp3" length="22608240" type="audio/mpeg" />
		<itunes:subtitle>Seed Seller Training Radio - The most common question I got from virtually every farmer this past sales season was... Will there be enough seed this year? My response was always the same. - There will be enough seed if every farmer takes ownership ...</itunes:subtitle>
		<itunes:summary>Seed Seller Training Radio -
The most common question I got from virtually every farmer this past sales season was...
Will there be enough seed this year?
My response was always the same.

There will be enough seed if every farmer takes ownership of the seed he ordered and does not pad his order.



I&#039;ve said before that I have yet to talk with a seed corn company that doesn&#039;t have an increase in sales this year.

The problem with that is there are not enough acres to plant all of that seed.
So the question is:
Have your customers taken ownership of their seed?

Who Owns Your Precious Seed In a Seed Shortage Year?

Find out by listening to our latest podcast from SeedSeller Training Radio by clicking the audio player above.


 
SeedSeller Training Journal - FREE ISSUE!


Be sure to check out our latest issue of the SeedSeller Training Journal—the Digital Issue.

This latest issue is available (to everyone) online and you can view it for FREE by clicking here!

The Journal is the only training source dedicated to selling seed and is used by top companies, dealers, retailers and cooperatives all across the world.

BUT if you would like to receive future issues of the SeedSeller Training Journal you must subscribe by clicking here!

 

Happy Selling,

Rod</itunes:summary>
		<itunes:author>Rod Osthus</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>9:25</itunes:duration>
	</item>
		<item>
		<title>Are You a &#8220;Hybrid&#8221; Seed Seller?</title>
		<link>http://www.rcthomas.com/are-you-a-hybrid-seed-seller/</link>
		<comments>http://www.rcthomas.com/are-you-a-hybrid-seed-seller/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 15:38:25 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Agronomy]]></category>
		<category><![CDATA[Sales Story]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Selling Value]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6128</guid>
		<description><![CDATA[Maybe You Should Be! Anyone who has grown up in the seed industry knows what a hybrid is and what makes it so unique. In the early 1930s, the commercial seed business was birthed by the advent of hybrids. This new system of corn improvement was based on combining two totally unrelated genetic backgrounds (parent [...]]]></description>
		<wfw:commentRss>http://www.rcthomas.com/are-you-a-hybrid-seed-seller/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>STOP Giving The Competition a Head Start! [Podcast]</title>
		<link>http://www.rcthomas.com/stop-giving-the-competition-a-head-start-podcast/</link>
		<comments>http://www.rcthomas.com/stop-giving-the-competition-a-head-start-podcast/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 16:12:27 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[SeedSeller Training Radio]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Planting Season]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=6107</guid>
		<description><![CDATA[How To Win the Seed Sales Race! Why would any seed sales reps give their competitor an advantage in this brutal marketplace? Why would any seed sales reps allow their competitor free access to their entire reservoir of new customers and prospects, without even a bit of resistance? And why would a seed seller risk losing [...]]]></description>
		<wfw:commentRss>http://www.rcthomas.com/stop-giving-the-competition-a-head-start-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://media.blubrry.com/seedseller/content.blubrry.com/seedseller/RCThomasPodcast-011.mp3" length="14786150" type="audio/mpeg" />
			<itunes:keywords>Competition,Planting Season,Prospecting</itunes:keywords>
	<itunes:subtitle>How To Win the Seed Sales Race! Why would any seed sales reps give their competitor an advantage in this brutal marketplace? - Why would any seed sales reps allow their competitor free access to their entire reservoir of new customers and prospects,</itunes:subtitle>
		<itunes:summary>How To Win the Seed Sales Race!
Why would any seed sales reps give their competitor an advantage in this brutal marketplace?

Why would any seed sales reps allow their competitor free access to their entire reservoir of new customers and prospects, without even a bit of resistance?

And why would a seed seller risk losing customers by giving the competition time to call on his or her current customers?

In this episode of SeedSeller Training Radio, I talk about how giving the competition any kind of advantage or head-start is a silly way to  run a seed business or a sales territory.

But, unfortunately, it happens all the time and very few people who work in this industry seem to care.

Click the Audio Player above to Listen!

 

P.S.  You can win the seed sales race, but don&#039;t delay the start of your seed selling season this year.  

Register today for our upcoming CAMP (Level I) or Drill Down (Level II) Sales Training in Davenport, IA.

You will learn exactly when you must start the sales race and the key milestones you must reach throughout the season to ensure you are the first to reach the finish line.

Register today and gain a huge head-start over your competitors!

Happy Selling,

Rod

 </itunes:summary>
		<itunes:author>Rod Osthus</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>6:10</itunes:duration>
	</item>
		<item>
		<title>My Biggest Customer Is Buying Cheaper Seed From A Competitor!</title>
		<link>http://www.rcthomas.com/my-biggest-customer-is-starting-to-buy-cheaper-seed-from-a-competitor/</link>
		<comments>http://www.rcthomas.com/my-biggest-customer-is-starting-to-buy-cheaper-seed-from-a-competitor/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 15:07:29 +0000</pubDate>
		<dc:creator>Rod Osthus</dc:creator>
				<category><![CDATA[Dealerships]]></category>
		<category><![CDATA[Price]]></category>

		<guid isPermaLink="false">http://www.rcthomas.com/?p=765</guid>
		<description><![CDATA[Dealerships - Rod, Recently, one of my dealers called me to say that his biggest customer (who had been buying all of his seed from him) is now getting some seed from an out-of-state competitor because it is so much cheaper.  The dealer said the competitor’s varieties have been performing very well and that he [...]]]></description>
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