How To Sell Seed In The 21st Century Marketplace
Seed Seller Training Radio - The number of farmers that still want to split their planters continues to amaze me. They put one seed variety in half the boxes and another variety in the other half so they can plant them simultaneously to compare and eventually decide which one is the superior product. Many growers think … [Read more...]
How To Win the Seed Sales Race! Why would any seed sales reps give their competitor an advantage in this brutal marketplace? Why would any seed sales reps allow their competitor free access to their entire reservoir of new customers and prospects, without even a bit of resistance? And why would a seed seller risk losing … [Read more...]
Seed Seller Training Radio - Believe it or not, the telephone is still the number one form of customer contact in the seed industry. Even with the addition of all the social media tools available today, when it comes time to contact a farmer in a quick and meaningful way, using 140 characters just isn't going to cut … [Read more...]
Seed Seller Training Radio - Someone or something is always trying to take business away from you. All the time, sales reps complain to me about competitors taking business away from them. So the first thing I ask them is... What are YOU DOING about it and what are YOU GOING to do about it? Are you sitting around … [Read more...]
Seed Seller Training Radio - When you operate a seed sales territory there's nothing worse than surprises. That's because in the world of selling seed there are plenty of them and far too often they are not the good kind of surprises. If there was one thing I learned in my 40 years in the seed business, it was up to me … [Read more...]
