Planting Season

Progress Reports -

This is the time of the year when you’re visiting customers while they’re planting their crop.   More specifically  they are planting your products, some of them for the very first time.

You are doing it because you know it’s the fastest and easiest way to get them out of the Ag Cycle.

Getting customers out of the Ag Cycle begins the process of permanently changing how they think.  When they change how they think, they change what they do.  But leaving the Ag Cycle can be a very big move for many farmers.

After all, doing things the way they’ve always done them, when they have always done them is not new.

That system of farming was passed down from generation to generation.  But in order to grow their business in today’s agricultural marketplace, they need to do things differently.

They need to begin planning next year’s crop much earlier in order to capture market opportunities, reduce input costs and give you, the seller, time to match the right varieties to the right fields.

This cycle of making decisions is very new to farmers, that’s why you need to lead the process.

It all starts by being at the planter and setting a date at that time to begin his cropping plan for the next year.

But setting an earlier date is just the start, the first step in changing his mind with many more changes in thinking to follow.

But how do you know when his thinking is changing and at what rate?

The answer is, you monitor it.

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